My passion is customer-centric, big ideas that break category convention and change the way we see and experience brands. I believe that strong brands are those that take leadership positions not by vying with direct competitors, but by being leaders - taking on difficult challenges like creating sustainable products, adopting circularity strategies, and doing what is best for the greater good, not focusing on short-term goals and quarterly reports.

I've worked with consumer brands across categories including financial services, QSR, CPG, sporting goods, technology, and healthcare. I have also worked with B2B brands including Zebra Technologies, ADT Commercial, and Fort James Corporation/Georgia-Pacific Corporation.

Connect with Karen Kranz on LinkedIn.