Gordon  Adomdza is currently an Associate Professor and the Founding Lead of Ashesi D:Lab, Faculty Advisor of student-led Ashesi Venture Accelerator and Faculty Lead of Foundations of Design & Entrepreneurship course for all freshmen.

Gordon  Adomdza teaches courses related to Innovation, Design Thinking and Entrepreneurship. Besides Ashesi University, Gordon has taught at the China-Europe International Business School, Africa Campus, D’Amore-McKim School of Business at Northeastern University, Harvard University, the University of Waterloo and Wilfrid Laurier University. At Northeastern University, Gordon pioneered his Design Thinking Course, with the help of Design Continuum, and grew it from one session to 5 sessions in 2015.

Gordon  Adomdza has also developed a business model generation course for social impact with funding from Venture Well.

For 7 years, Gordon  Adomdza was the faculty advisor to the Northeastern University’s Entrepreneurs Club, one of the more vibrant entrepreneurship clubs in the world – ranked 6 out of 20 in the world in 2011 when he was the faculty advisor. In Ghana, Gordon organizes the Design Thinking Ghana Meetup Group which organizes monthly meetings on how design thinking applies to various topic areas. The group also organized the first design thinking conference in Ghana in 2017. His current design thinking work is focused on helping companies understand the role of aspirations in unearthing customer insights for competitive advantage. He has termed this work Aspirations Engineering because he believes aspirations hold the key to understanding customers in emerging markets.

He has also pioneered a program called The Startup Traction Project with the mission to help entrepreneurs develop experiments to help them test their ideas more cheaply and quickly before they spend significant amounts of money.

Connect with Gordon  Adomdza on LinkedIn.