The innovation challenges for a foreign business-to-business company in China are huge. It has to quickly respond to the diverse and rapidly changing customer needs in the large emerging market, while facing strong competition from both local newcomers with disruptive threats and other established global players.

Design thinking, a human-centric approach to problem-solving and innovation, has transcended traditional design domains and found a profound application in the manufacturing sector. This article explores how design thinking is reshaping the landscape of manufacturing, fostering innovation, improving processes, and enhancing product development.

Boeing employees have learned, from hard-won experience, innovation at the scale of aerospace requires functional groups to work together.

Many manufacturers struggle to deliver a superior experience to customers and employees because they take a piecemeal or siloed approach to implementing the underlying digital technologies. To ensure the right mindset and strategy, manufacturers must undertake three key challenges that drive effective product design.

If you’re a head of innovation or strategy in a forward thinking global brand, chances are that you’ve encountered the phrase “design thinking” when meeting with your product team about how they’re shaping the product roadmap to better suit the needs of your users.