Many Design Thinkers face the challenge of how to position and sell Design Thinking within their executive team. They face a number of issues from CEO buy-in to resource allocation for design thinking activities. There are two basic strategies that can be used to get buy in from the team.

We recently sent out a survey to the Design Thinking community to understand how they perceived Design Thinking. One of the questions asked what they found to be the most difficult part of the Design Thinking Process.