Why the Financial Services Sector Should Embrace Design Thinking. Financial institutions need to evolve rapidly or risk disruption at the hands of nimble Fintech start-up companies.

In this article Kunal Vaed, The Street, describes how E*Trade used design thinking to enable the company to help investors get smarter by going from the idea of investing to an investment in 5 minutes.

Design Thinking has found many applications in the finance sector within financial institutions. It should not come as a surprise as financial institutions, like any other businesses, have to focus on the customer and their needs in order to succeed.