"Companies that have placed design at the center of the organization perform better. It allows an organization to differentiate, fend off competitors, and charge a premium. The CEO can bring design into the center of the organization by elevating the role, quite simply, and by asking some questions: What is the title of our most senior designer? How often do we talk to our customers?

In 2017, the product development team at Singapore’s Government Technology Agency (GovTech) was tasked to develop a tool to consolidate citizen-facing services previously delivered by different government agencies onto a single platform.

The association asked respondents what they found the most difficult thing about Design Thinking in our July 2020 Survey. 11% of respondents replied that convincing their bosses/CEO/Executive Management was the most difficult thing.

The Emotion Archive comprises 800 comments from people about health, family, finances, work, and more. Comments were gathered over the course of several weeks during April and May of 2020. Some great visualizations to help your insights during these changing times.

To some fintechs, non-insurance incumbents, and venture capitalists, the industry’s challenges suggest opportunity. The life insurance value chain is increasingly losing share to these players, who are chipping away at the profit pool. 

How might incumbent life insurers keep pace in today’s fast-moving competitive environment and meet customers’ changing needs?

Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage.

Experience design is all about meeting customers where they want to be and creating products that improve the process of getting there.