OK, I take it back. Well, some of it anyway.

A powerful myth has arisen upon the land, a myth that permeates business, academia, and government. It is pervasive and persuasive. But although it is relatively harmless, it is false. The myth? That designers possess some mystical, creative thought process that places them above all others in their skills at creative, groundbreaking thought.

Design thinking is a human-centered approach to problem-solving that emphasizes empathy, experimentation, and creativity. It is a process that can be used to solve a wide range of problems, from developing new products to improving organizational processes.