Mark Curtis is the co-founder of Fjord, a design and innovation consultancy that was acquired by Accenture in May 2013. Curtis and Fjord operate under the rule of three for design, which incorporates design thinking, design doing and design culture, which he explained at Inspirefest 2016.
Accenture (NYSE: ACN) has entered into an agreement to acquire INSITUM, a service design and strategic research firm focused on innovation through a human-centered approach.
Most Management Consultancies have bought Design Firms in the past few years as they realize the importance of Design in creating customer value. Accenture bought Fjord about 7 years ago. This case study covers how Fjord and Accenture operate and the impact of the two on each other.