IBM is a consulting corporation who believe deeply in Design Thinking. IBM have even developed their own version of Design Thinking which they deploy throughout their organization. IBM's Design Thinking work has led them to define a unique Design Thinking process, distinct from that usually quoted by the Stanford d school. IBM's Design Thinking practice is led by Phil Gilbert.
Design thinking places end users at the center of the design process and enables teams to collaborate and work more efficiently.
IBM leverages this framework in their Design Thinking practice across its diverse portfolio of products and services to help clients reduce costs, increase speed, and design better solutions.
Big Blue is not your typical Silicone Valley start-up. It's 108 years old and found that when they applied the Stanford d.school Design Thinking methodology to their own processes that it did not work quite the way the theory said it should.