Pancentric helped Jelf kick-off a several-year digital transformation journey by getting to know not just their customers better, but their own staff, too. Jelf has dozens of offices around the UK, all with specialties in insuring different kinds of commercial businesses.

The Guardian's redesign, which launched in January 2018, illustrated the business impact when design is valued. The Guardian has a strong culture of design and increasingly, how design thinking can contribute to organizational change and development.

Most Management Consultancies have bought Design Firms in the past few years as they realize the importance of Design in creating customer value. Accenture bought Fjord about 7 years ago. This case study covers how Fjord and Accenture operate and the impact of the two on each other.

Fjord is an international design and innovation consultancy which was acquired by Accenture Interactive in 2013. It has a structured design process and is increasingly working at a senior level within clients’ organizations, applying design thinking to strategic business challenges.

Erin Casali takes a thoughtful in-depth look at the Design Thinking process and adds some depth to the conversation around when and how to use Design Thinking. Erin compares the processes of many organizations and describes the nature of each phase of the process.