Innovating through hackathons, bootcamps, brainstorming sessions, sprints and the like is a good start, creating a culture of innovation is what will set you apart. This has to do with leadership. It doesn’t mean that the leaders have all the good ideas, it means the leaders create the conditions in which creativity and innovation succeed.

There’s a shift under way in large organizations, one that puts design much closer to the center of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work.

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