The user need statement. What is it and why do you need to make one? In design thinking (as well as in any product-development process), it is important to define the problem you want to solve before spending time and resources on generating possible solutions.

Pancentric helped Jelf kick-off a several-year digital transformation journey by getting to know not just their customers better, but their own staff, too. Jelf has dozens of offices around the UK, all with specialties in insuring different kinds of commercial businesses.