David Griffith-Jones is responsible for investigating, co-designing and delivering transformative services in Scandinavia, Australia and the UK with customers and teams from Tetra Pak, Husqvarna, Volvo, Danone, British Airways, Nissan, SKF, Tesco and IKEA.

David Griffith-Jones leads Service Design and Business Design programs to develop data-driven services involving AI, mobility, smart homes, IoT, industry 4.0, connected products, smart cities, civic engagement, personalization, automation, circularity and mobile commerce.

He has the following sector experience: Manufacturing, Retail, Construction, Automotive, Health, Finance, Legal, Mining, IT, Aviation, Insurance, Public, FMCG, Telecoms, Fashion.

David Griffith-Jones is known for his skills in:

• Research & Insight Development; User Testing, Participatory Design, Ethnographic Research, Prototyping, Service Innovation, Service Blueprints, Ecosystem Design, Journey Mapping, Product Development.
• Digital Transformation; Omnichannel Strategy, Industrial IoT, eCommerce, Channel Strategy, Social and Web Strategy, Data Driven Insights, Data Driven Development.
• Content Strategy; Information Architecture, Personalisation, Search Optimisation, A/B & Multivariate Testing, Conversion Optimisation.
• Communications; Campaign Architecture, Data Analysis, Campaigns, Employee Experience.
• Digital Products; Agile Project Planning, KPI & Goal Setting, Technical Documentation, Digital Project Management, Lean Startup, Design Sprints. 

Connect with David Griffith-Jones on LinkedIn.