The Hottest New Trend in Banking
The hottest Trend in Banking is the use of Design Thinking to transform banking services.
Bank of America has successfully used Design Thinking to create their "Keep the Change" program. A program built on user insights into how people struggle to save.
Bank of America Helps Customers Keep the Change
How do you encourage new customers to open bank accounts? In 2004, Bank of America used the Design Thinking methodology to look at the problem from a human centered perspective when they assigned design agency IDEO to boost their enrollment numbers: a problem that at the time, lacked any user perspective on why it was so hard for customers to save.
5 Simple Examples of Design Thinking
The examples of Design Thinking below demonstrate that it is a mindset and a methodology for problem solving that typically has 5-6 (cyclical) process steps that are easy to follow and can be implemented by anyone trying to solve a problem. Anyone, or any group of people can produce many good ideas using the Design Thinking process.
Could Analytics be useful in Design Thinking?
One of the biggest problems in design is knowing what questions to ask...It seems to me that using clever pattern recognition through software analytics might point out interesting areas to explore. I heard about one example yesterday that is connected to a project IDEO did a few years back.