Design DNA: The Perils of Design Thinking

Design thinking attempts to explain a design process to non-designers before their attention span runs out. It takes too long to include an explanation of the other influ­ences that make a great design, and designers—let alone anyone—have a hard time articulating such nuances, especially before the audience is lost...

Improving UX in Public Transportation

In this case study the project leaders goal was to improve the experience of bus users on Madrid's EMT system by offering a technological solution to increase the users’ satisfaction with regard to accessibility during the bus trip as well as when waiting for the bus to arrive.

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The Limitations, Criticisms and New Pathways for Design Thinking

As I found out from my research, there is an awful amount of “noise and hype” to work through to find the past, present and future positions of design thinking. In summary, I think design thinking is undergoing a revolution, a certain maturing but it is littered with a very messy, highly competitive present.

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