Design thinking attempts to explain a design process to non-designers before their attention span runs out. It takes too long to include an explanation of the other influences that make a great design, and designers—let alone anyone—have a hard time articulating such nuances, especially before the audience is lost...
...Designers don’t start out being able to see, record and then wield information, even after a $199 online crash course in design thinking. It takes years of practice and experience to become good at it.
Methodology Phase