"Transformations from one paradigm to another are always difficult and complex. It takes you out of your comfort zone. It changes the vocabulary of your organization. It changes how you think.
It changes the power structures, because you can no longer come up with top-down solutions. You have to create totally new ways of working and develop new business models to distribute value.
It is a gradual journey for a company to find its focus.
If you look at the companies and organizations that are really preparing themselves for the future today, you will see that they are focusing on the Transformation Paradigm: going from the industrial through the experience, to knowledge to the transformational economy" said Reon Brand of Philips.
Brand arrives at two paths, two mindsets and four possible and simultaneously developing futures.