Design Thinking ROI: Metrics Take 1
Measuring the ROI of Design Thinking and developing a structure for metrics is still very much a work in progress. Two studies one from McKinsey and the other from
ROI of Design Thinking: A Framework to Measure Impact
Design thinking outcomes that we can count, such as gained leads or increased adoption rates, are the most easily measured, but the most significant value is created by outcomes which are difficult to quantify. Design thinking changes perception - the way people feel and see things. Going deeper, it changes the interactions with people and the innovation conversation itself.
Design Thinking and Failure
You heard about Design Thinking and you read up about the process. It seemed easy enough to follow, you got a team together and some great ideas came out of the exercise, but they did not set the world on fire, nor did they go anywhere.
Measuring the Impact of Design Thinking
Observing the application of design thinking in different companies, we can identify a number of general benefits of applying the design thinking process. Understanding these benefits helps us build a measurable framework to understand the impact of design thinking inside organizations.
Measuring Your Results
This is a great article about how to approach measuring your outcomes. Yes, it is about customer experience, but it is a clear demonstration of how to think about measuring design intangibles and how to frame them in the context of a business driven environment to have meaning for your stakeholders.