Most Management Consultancies have bought Design Firms in the past few years as they realize the importance of Design in creating customer value. Accenture bought Fjord about 7 years ago. This case study covers how Fjord and Accenture operate and the impact of the two on each other.

Tim Brown and Roger Martin pretty much coined the Phrase Design Thinking back in 2003 when they realized that CEO's and Designers seemed to share a common way of thinking and solving problems. This was the moment when design and business leaderships paths crossed and lead to the development of an alternative way to solve problems to what was usually taught at business schools.