Most Management Consultancies have bought Design Firms in the past few years as they realize the importance of Design in creating customer value. Accenture bought Fjord about 7 years ago. This case study covers how Fjord and Accenture operate and the impact of the two on each other.

Fjord is an international design and innovation consultancy which was acquired by Accenture Interactive in 2013. It has a structured design process and is increasingly working at a senior level within clients’ organizations, applying design thinking to strategic business challenges.