Design Thinking has found many applications in the finance sector within financial institutions. It should not come as a surprise as financial institutions, like any other businesses, have to focus on the customer and their needs in order to succeed.

John Holager gives a short powerpoint introduction to Price Waterhouse Coopers approach to Design Thinking along with a few examples to show how they work and where Design Thinking is applicable as a process and where not. In this introduction to design thinking John explains how Design Thinking can speed up the innovation process.

We were interested in how design thinking contributes to the Innova system. One of the most interesting things we found was that Innova doesn’t use design thinking as a first step to develop initial ideas. Instead, they apply design thinking to assess existing ideas and turn them into marketable concepts.