Placing Humans at the Center of Capital One

Capital One’s CEO felt a sense of urgency that all of his employees be trained on the fundamentals of human centered-design. But how might one introduce Human Centered Design to one of the largest retail banks in the USA?

E*Trade: From Idea to Investment in 5 Minutes

Why the Financial Services Sector Should Embrace Design Thinking. Financial institutions need to evolve rapidly or risk disruption at the hands of nimble Fintech start-up companies.

In this article Kunal Vaed, The Street, describes how E*Trade used design thinking to enable the company to help investors get smarter by going from the idea of investing to an investment in 5 minutes.

How Design Thinking Enabled MLP to Speak the Customer’s Language

For any financial service provider, like MLP, customer proximity is the single most important aspect in daily business – especially as financial consultancy services require lots of trust. But with the hit of the financial crisis the perception of financial services changed drastically. For many people the financial sector is lacking transparency and being perceived as confusingly complex.

The Role of Design Thinking for Financial Institutions

Design Thinking has found many applications in the finance sector within financial institutions. It should not come as a surprise as financial institutions, like any other businesses, have to focus on the customer and their needs in order to succeed.

Fidelity Labs: Optimizing near-term savings goals

Thanks to providers like Fidelity, people can rely on easy, convenient systems to stay on track with their retirement savings. But when it comes to saving for important near-term goals (think: vacation, house, or wedding), people tend to be less organized. 

Design for Action: MassMutual and Intercorp Group

How to use design thinking to make great things actually happen by Tim Brown and Roger L. Martin. In this great HBR article, the authors look at design thinking in Finance with two case studies, one from MassMutual and the other from Intercorp. Group of Peru.

Intuit’s CEO on Building a Design-Driven Company

The original version of Quicken offered only one-third the features that many competing products had, but with an important difference: It was well designed. Instead of looking like a spreadsheet, it displayed the familiar images of a check register and an individual check.

Helping Hong Kong Embrace a Cashless Future​​​​​​​

How design thinking’s user-centric approach is helping Hong Kong embrace a cashless future.

The world is rapidly moving towards a cash-lite society with the continuing global spread of the coronavirus disease, Covid-19, helping to accelerate the demand for digital payment services.

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