For any financial service provider, like MLP, customer proximity is the single most important aspect in daily business – especially as financial consultancy services require lots of trust. But with the hit of the financial crisis the perception of financial services changed drastically. For many people the financial sector is lacking transparency and being perceived as confusingly complex. As part of this development MLP had to acknowledge that also they had the task to explain their services and its USPs (Unique Selling Proposition) better.
Market Vertical
Methodology Phase