Everyone can feel it, but very few are ready to acknowledge that the world as we know it has changed. Probably for good. We will have to face a new reality post COVID19 and most of us are not prepared to face that fact yet.

Infusing your organization with a design-driven culture that puts the customer first may provide not only real, measurable results but also a distinct competitive advantage.

Experience design is all about meeting customers where they want to be and creating products that improve the process of getting there.