8 Design Thinking projects within the US Government
Design thinking, a problem-solving approach that emphasizes empathy, experimentation, and collaboration, has gained significant traction in various sectors, including business, education, and healthcare. In recent years, the US government has also recognized the potential of design thinking to drive innovation and address complex challenges.
The Guardian: Benefits of Design Thinking
Design thinking helped The Guardian newspaper and publishing group change their funding model, boost revenue and adapt their culture and engage on an emotional level with their readers. In this case study, Alex Breuer, Executive Creative Director and Tara Herman, Executive Editor, Design explain how design thinking was able to achieve these goals for The Guardian.
Oral B - Putting the User At the Center of Innovation
Oral B wanted to integrate digital technology into their electric toothbrush. The Brands first thoughts were to help users to track how well they were brushing their teeth. Future Facility, a product design firm in the UK suggested a different approach. Focus on the pain points of electric toothbrush users.
On Design Thinking
Design Thinking is dead — so the majority of my peers claim — yet there it is, smeared all over LinkedIn, peeking out from job descriptions and lurking in resumés. It crops up in conversations, sneaks into pitches and elbows its way into briefs. It graces the covers of the magazines which languish in shabby wire racks in my local supermarket.
Venture Design: Turning Creative Ideas into Viable Companies
Venture design involves designing new ventures for startups and large companies looking for transformational growth beyond just a product or service. It means designing, testing, and launching all aspects of a new business including the brand, business model, products/services, user experience, and organization.
A Tough Crowd: Using Design Thinking to Help Traditional German Butchers
Between 2004 and 2014, more than 4000 butcher shops were forced to shut down in Germany. When last was the butcher shop redesigned? The process started in the 1990s, as supermarkets became the favored spot for meat-shopping. As if a dramatic loss of market share was not enough, the industry as a whole started suffering from a serious image crisis.
Helping NGO's Become More Effective
Mattia Tamborini describes what he did in his Design Bootcamp project. He learned what NGO's lacked in competences and found out some of the challenges they faced, but ultimately helped them to become more effective. What he learned about NGO's will help all NGO's and associations to understand themselves better and make similar improvements.