Design thinking, a human-centered problem-solving approach, has revolutionized various industries by fostering innovation and addressing complex challenges. In recent years, this methodology has gained prominence in the transportation sector, transforming the way we approach mobility and infrastructure.
Talk to any educator, parent, or policy maker and you will inevitably hear about the many problems that exist in education. It’s not for lack of trying—millions of people are working across the country to find new solutions for our schools. And yet we’re struggling to find new answers that make a real
difference.
Measuring the ROI of Design Thinking and developing a structure for metrics is still very much a work in progress. Two studies one from McKinsey and the other from
How do you encourage new customers to open bank accounts? In 2004, Bank of America used the Design Thinking methodology to look at the problem from a human centered perspective when they assigned design agency IDEO to boost their enrollment numbers: a problem that at the time, lacked any user perspective on why it was so hard for customers to save.
One way to develop more empathy with—and gain new insights about—your customers is to look beyond the narrow definition of your offering and consider the customer’s total experience. The more broadly you define the customer experience, the more opportunities you can identify for improvement.
The Emotion Archive comprises 800 comments from people about health, family, finances, work, and more. Comments were gathered over the course of several weeks during April and May of 2020. Some great visualizations to help your insights during these changing times.
Remove roadblocks that can compromise the in-car experience for the Lincoln car company.
The final product, the Lincoln MKC luxury crossover, is credited with helping the Lincoln brand outpace growth in the luxury segment by more than two-to-one over competitors.
The Stanford University d.school - Design Thinking Bootcamp Bootleg, Design Thinking tools and the Resources page. have gone through a number of iterations to refine the exercises and tools.
Watch this video from Nathan Shedroff on design strategy and the merging of business and design. In this video Nathan very clearly articulates the difference between design and design thinking and discusses how design needs to mesh with business and business with design. Well worth watching.
Design thinking outcomes that we can count, such as gained leads or increased adoption rates, are the most easily measured, but the most significant value is created by outcomes which are difficult to quantify. Design thinking changes perception - the way people feel and see things. Going deeper, it changes the interactions with people and the innovation conversation itself.