Designing Waste Out of the Food System

The average American wastes enough food each month to feed another person for 19 days. Through a number of projects with The Rockefeller Foundation and other organizations, IDEO designers from across the U.S. devised novel ways to tackle food waste.

Designing for Sustainability

After a few interviews, a surprising topic continued to surface: service design in its purest form is a sustainability method. It caused us to pause and reflect on how we work. In this post, which marks our first part in a sustainability series, we will share what parts of the practice reflect the hallmarks of sustainable design.

The Role of Visioning in Design

The essence of the design process is to envision novel solutions in order to meet certain real or perceived needs and express a certain intention through novel interactions and relationships.While science tends to focus on how the world is and how it came to be — an essentially backward looking activity that may venture to predict the outcome of experiments based on abstract linear extrapolatio

IDEO: Journey to Mastery

While this is not a case study as such, it sits in our case study section as it is an important piece of information from a consultancy that played a large part in popularizing Design Thinking. In their Journey to Mastery section, IDEO discuss and shine a light on the shortcomings of the design thinking term and how it has been applied.

Design Thinking: The New DNA of the Banking Sector

The banking industry has become increasingly concerned over the challenge that emerging fintech startups pose to banks’ traditional ways of doing business and the threat that they present to revenue streams. In response, many banks have created internal innovation labs to counter these risks.

Placing Humans at the Center of Capital One

Capital One’s CEO felt a sense of urgency that all of his employees be trained on the fundamentals of human centered-design. But how might one introduce Human Centered Design to one of the largest retail banks in the USA?

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