Concept Poster (Hands On)

THU, APR 8, 2021

In order to pitch a great idea to your colleagues, it can help to think like advertising genuis William Bernbach, who said, “Advertising doesn’t create a product advantage. It can only convey it.” An effective Concept Poster is a powerful method for promoting an idea and rallying support for its development. It's also a great way to take the seed of a good idea and quickly collaborate with a team to bring that idea to life — to make it feel real. A good concept poster lands somewhere short of a full storyboard; it's got everything needed to convey the breadth of an idea and its implementation in a single page, long before we get to the detailed 50-slide design brief. Perfect for creating buy-in, or for soliciting quick feedback.

Join us on Thursday April 8, when we'll hands-on with Concept Poster as an accessible, go-to design thinking method we can all use, whatever kind of work we're doing. Led by PDT Organizer Patrick Sharbaugh of LUMA Institute, we'll work in small breakout rooms and have a blast getting crafty.