Applying Design Thinking internally, within a group, community or to ourselves. This is a new application of the Design Thinking Methodology.

Scott Ellis of IBM discusses the use of design thinking in retail describing the methodology and application in a number of examples. He advocates for the necessity of using design thinking in retail in the changed world of digital user experiences that are all competing with physical retail.

Scott's insights into the use of design thinking in retail are useful and illuminating.

Co-creation and empathy are fundamental principles of design thinking that enable teams to collaborate and solve user problems at pace. Cross-functional collaboration and deep understanding of end-users help to break down barriers between organization silos, resulting in an aligned vision and more holistic, user-centered solutions.

Whether it is fintech, new regulations, or increasing customer demands, banks need to rethink the way they address wicked challenges related to designing and launching value-adding products and services that meet current and future customer needs. Design thinking has emerged as a highly effective and customer-centric method for solving these types of business problems.

How banks can boost their growth through design thinking in a de-banking era.