Thursday, November 17th at 5:30 pm PDT

Portland Design Thinkers is excited to announce our next event with Herman D'Hooge: What Do Prototypes Prototype?

There is a saying at IDEO: “If a picture is worth a 1,000 words, a prototype is worth 10,000 meetings.”

Prototyping is an inseparable element of Design Thinking; both as a mindset and as practice. It’s the Design Doing sibling of Design Thinking. While it’s impossible to overstate the power and importance of prototyping throughout the design process, it remains one of the most underutilized, misunderstood, and often misused parts of the process.

This talk explores a range of prototyping-related topics: What do prototypes really prototype?, Who are they for and how should they be used? What kinds of prototypes are most useful at what stages in the design & development process or throughout the customer journey? Practical tips on how to embed prototyping into your team’s or organization’s everyday way of working.

“The road to product success is paved with prototypes.”

BIO
Herman D’Hooge is a Management Consultant and Adjunct Professor with the Collaborative Design MFA & Design Systems MA at the Pacific Northwest College of Art (PNCA) where currently teaches Futures-Centered Design, Strategy & Foresight, and advises final-year students on their thesis projects. He retired from a 35-year career at Intel where he worked in computer hardware & software product development, technology research, industry evangelism, branded consumer products, new business incubation, strategic innovation, organizational transformation, academic relations, social impact initiatives, and diversity & inclusion initiatives. He pioneered the use of human-centered design approaches in the high-tech development process and spread its adoption throughout the organization. Over the years, he has gained a reputation as a non-linear thinker, multi-disciplinarian, dot connector, pioneer, and change agent unafraid to challenge the status quo. His consulting interests are mainly in the areas of creativity, human-centered innovation, adaptive leadership, psychological safety, and trust. He holds an MS in Electrical Engineering and an MS in Computer Science both from the University of Ghent, Belgium.

#design #pdt #prototype #uxdesign #designthinking

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