All around us, there is evidence of how design is shaping the future of business. Design isn’t purely about aesthetics or asking tactical questions – it’s about thinking systemically and answering big, complex and interdependent challenges. “Design thinking” has risen to prominence – and become an imperative in many companies – because things like disruptive growth, brand evangelism, and breaking into future markets are required for every company’s long-term survival.
But how do you achieve these complex and lofty goals?
Methodology Phase