Design/Product Researcher with a Design Thinking approach strongly influenced by Lean UX.
My professional experience covers both user research and design of digital products, however, I know specialise on research, particularly for product teams that work within Agile/Lean frameworks.
A focused and enthusiastic team player that enjoys collaborating and working with within multidisciplinary teams.

Carmen Brion's expertise lies in the design of quality, user-centric, creative, interactive solutions based on research-led insights. Carmen Brion advocates and practices the iteration and shaping of products based on sound insights using hypotheses-led approaches.

Carmen Brion applies behavioral personas that reflect both existing and prospect psycho-segments representative of the core target audience to identify product opportunities, inform problem exploration and guide design solutions.

Carmen Brion analyzes complex problems and connectes research results with design solutions, which are one of her core skills. She apply and advocates for quality iterative research/design.

Her core interests are:

• Experience design
• Design Thinking
• Lean UX
• Customer Development

Her Toolbox includes:

• Business/user requirements capture
• Design/content strategy
• Expert evaluations; competitor benchmarking
• Content inventory/audit
• Psychodemographic segments; empathy maps, pen-portraits, lean/traditional personas
• User flows, user journeys, customer maps
• User story mapping
• Site/app architecture, cross link strategy
• Design Studio (lean)
• Lo and Hi Fi interactive prototyping/wireframing
• Hypotheses-led research
• A/B testing and MVT
• Data analysis

Connect with Carmen Brion on LinkedIn.