Claudia Kotchka introduced a process for P&G's people to look for opportunities by observing how consumers behave more broadly than it had in the past. Whereas, P&G had traditionally watched how consumers used its products; Kotchka taught P&G the importance of watching how consumers performed daily activities -- such as getting ready to go to work.

In this presentation from the Hathaway Brown School in Ohio, teachers will learn about the design thinking process, how it ties to the 21st century skills and how to conduct workshops for different grades. It provides a good overview for teachers who want to try Design Thinking in their classroom.