The UK government fully appreciates the role of design as a driver of economic growth...Design is a source of competitive advantage and can help organizations transform their performance. That is why design forms an integral part of the Government’s plans for innovation and growth.
Many Design Thinkers face the challenge of how to position and sell Design Thinking within their executive team. They face a number of issues from CEO buy-in to resource allocation for design thinking activities. There are two basic strategies that can be used to get buy in from the team.
The Guardian's redesign, which launched in January 2018, illustrated the business impact when design is valued. The Guardian has a strong culture of design and increasingly, how design thinking can contribute to organizational change and development.
Fjord is an international design and innovation consultancy which was acquired by Accenture Interactive in 2013. It has a structured design process and is increasingly working at a senior level within clients’ organizations, applying design thinking to strategic business challenges.
The profession of Design is still relatively young. It originated from the creation of a product’s appearance, and the touchpoints where that product was exposed to customers.
Read Yasu's feature article published by the Design Council.