Philips: Building Better Relationships with Healthcare Clients

In a connected world, Design Thinking is more important than ever. We need a healthy mix of people to get involved in the innovation process. No single designer, or even team of designers, can ever hope to understand all the facets of a particular subject.

Design Thinking is Ineffective Without Thinking Designers

The truth is, Design Thinking processes and philosophies have certainly become more mainstream in recent years. But are we overselling the capability? Is Design thinking living up to its potential?  We’ve all seen articles that say Design Thinking is dead or it’s overrated. Of course there’s always room to improve, but let’s be careful not to throw the baby out with the bath water. 

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