In a connected world, Design Thinking is more important than ever. We need a healthy mix of people to get involved in the innovation process. No single designer, or even team of designers, can ever hope to understand all the facets of a particular subject. Instead, we need insights from engineers, researchers and marketeers from inside the company, to name just a few, not to mention external partners and end users. Our role at Philips as designers is to orchestrate this process and connect the dots by empathizing with our customers and each person in the innovation team.
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