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Natasha Jen, Partner at Pentagram, New York

Six Questions for Design Thinkers

Natasha Jen of Pentagram asks Design Thinkers to prove that the process works by asking them to think about what they are doing by posing six questions. This talk is a follow up to an earlier talk she gave at the Adobe 99U entitled "Design Thinking is Bullsh*t!"

Read more...

Watch the video "Design Thinking is Bullsh*t"

Watch her follow up Video "6 Questions for Design Thinkers"

Related Links
Natasha Jen
Thought Leadership
Pentagram

Design Thinkers

Naguib Chowdhury, The Design Thinking Association Jeddah Chapter Leader
Naguib Chowdhury
Adam Kanowitz, Design THinking Catalyst, Elon University, North Carolina
Adam Kanowitz
Martin Cheetham is a Director at Tenaka in Johannesburg
Martin Cheetham
Denis Danielyan is the CEO Technology of gravity&storm and a chapter leader of the Design Thinking Berlin
Denis Danielyan
Isobel Rubin, Marketing & Insights Consultant
Isobel Rubin
Ricardo Araya Gautier is the CEO at Diacos Asesores
Ricardo Araya Gautier

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Which Industries and Corporations use Design Thinking?

Design thinking has found widespread adoption across various industries and sectors. While its application is not limited to specific users, certain sectors and organizations have embraced design thinking more prominently. Here are some major users of design thinking: