In this article Natasha Iskander argues that Design Thinking enables corporations to justify their risk averse decisions under the guise of a thin veil of understanding their customers needs. We call it design think washing! While this is an interesting critique, it misses the fact that it is not the methodology that is creating this problem as much as it is the way that it is being used. Design thinking should not be blamed as much as the people implementing the methodology. Natasha addresses that in a sort of rant against designers being the gatekeepers. Well,...now that is a turn around. Generally it is some middle manager who is responsible for the gateway, not the designer, so this is perhaps a little breakthrough here. All gatekeepers hold some bias or other, so critically thinking about the nature, composition, political and social biases of your gatekeepers. The article makes interesting reading and should help readers understand the difference between process/methodology and people.
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