As CEO, Nooyi visits a market every week to see what PepsiCo looks like on the shelves. She always ask herself—not as a CEO but as a mom—“What products really speak to me?” The shelves just seem more and more cluttered, so she thought they had to rethink their innovation process and design experiences for PepsiCo's consumers—from conception to what’s on the shelf.
This led to a 50% share price increase.
Read Mauro Porcini, PepsiCo's Chief Design Officer's insights here
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