Netflix Design Thinking? You bet! Within the past decade, there isn’t a better example of a business that has pivoted on the basis of customer preferences, wants and needs than Netflix. And there’s no better example of a business that didn’t, than Netflix competitor Blockbuster.

Do you remember when you had to drive to Blockbuster to get the latest new releases on video or DVD? In its early days, Netflix was a service that delivered movies to customers direct to your doorstep by mail. That was an innovative model until cable companies started offering movies on-demand. Why would someone order from Netflix and wait a few days for a physical cassette when they could stream a movie right there and then?

Time for some Netflix Design Thinking?

Read more...