Rethinking Design Thinking by Don Norman

OK, I take it back. Well, some of it anyway.

In June, 2010, I posted an essay on Core77 entitled Design Thinking: A Useful Myth. (Got a lot of responses, that one did.) Since my essay was posted, I keep encountering people who jump to solutions and who fail to question assumptions-- engineers, business people, and yes, designers (and design students). These encounters made me reconsider. I observed design students who were acting mindlessly, simply doing their assignments as presented. No creativity, no imagination, no questioning. That's not what design thinking is about. As a result, I have changed my mind: Design Thinking really is special.

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Read Don Norman's first critique of Design Thinking

Read Bill Moggridges response to Don's first Critique.

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