Michael Hendrix of IDEO addresses the issues he sees in how Corporations are implementing Design Thinking. At last. IDEO promoted the idea (correctly) that Design is fun and playful and that everyone can contribute creatively. All correct. However, one thing was missing from the story. Design and Design Thinking takes skill, the right culture and the right mindset to create great results. Just going through the motions of a 5 or 6 step process will not achieve great results. As is the case with any other activity performed at a high level to be fair.
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