Skip to main content
Home

Main navigation

  • Home
  • Explore Topics
    • Vertical Markets
    • Best Practices
    • Articles
    • Case Studies
    • Research
    • Tools & Toolkits
    • Criticism
    • Resources
    • Books
  • Chapters
    • Leaders Forum
  • About
    • Education
    • Firm Listings
    • Staff
  • Join/Login
    • Join
    • Login

You are here

  • Home
  • Explore Topics
  • Improving UX in Public Transportation

Market Verticals

  • Banking
  • Education
  • Entertainment
  • FMCG
  • Finance
  • Government
  • Healthcare
  • Human Resources
  • Insurance
  • Manufacturing
  • Media
  • Non-Profit/Social Good
  • Research
  • Retail
  • Services
  • Technology
  • Telecommunications
  • Transportation
Design Thinking to Improve UX in Public Transportation

Improving UX in Public Transportation

Read time: 9-10 minutes

In this case study the project leaders goal was to improve the experience of bus users on Madrid's EMT system by offering a technological solution to increase the users’ satisfaction with regard to accessibility during the bus trip as well as when waiting for the bus to arrive.

Read more...

Market Vertical
Transportation
Country
Spain
Related Links
Madrid
EMT
Spain
Violeta Goldin

Design Thinkers

Gerald Patnode, Author, Educator, Executive Coach & Consultant
Gerald Patnode
Kate Ingram is a Design Thinking Association Sydney, Australia Chapter Leader
Kate Ingram
Tim Bright, the Design Thinking Association Melbourne Xi Chapter Leader
Tim Bright
Scott Neilson is a Human-Centered Strategic Designer and a Chapter Chair of the Design Thinking Association chapter in Portland, Oregon
Scott Neilson
Adam Kanowitz, Design THinking Catalyst, Elon University, North Carolina
Adam Kanowitz
Tudor Juravlea is a Design Thinking Association Bucharest, Romania Chapter leader
Tudor Juravlea

Membership Offer

Join The Design Thinking Association Promotional Link

Latest

Which Industries and Corporations use Design Thinking?

Design thinking has found widespread adoption across various industries and sectors. While its application is not limited to specific users, certain sectors and organizations have embraced design thinking more prominently. Here are some major users of design thinking: