The Harvard Business Review publishes many articles (7,557) on Design Thinking. It is after all gradually being recognized as a successful way to help companies to become more innovative and to make innovation more effective by focusing on users needs.

Here are some good articles?

As CEO, Nooyi visits a market every week to see what PepsiCo looks like on the shelves. She always ask herself—not as a CEO but as a mom—“What products really speak to me?” The shelves just seem more and more cluttered, so she thought they had to rethink their innovation process and design experiences for PepsiCo's consumers—from conception to what’s on the shelf.