Design Thinking Methodology and Examples

Design thinking methodology and examples is an article published specifically for university students. Why specifically? Because its goal is to try to debunk some of the hype around Design Thinking and to add some critical discussion to the millions of published articles you'll find on the internet.  I am sure that you have spent time searching for design thinking methodology and examples on the web. What did you find?

How Netflix Uses Design Thinking to Reinvent Itself Over and Over

Netflix Design Thinking? You bet! Within the past decade, there isn’t a better example of a business that has pivoted on the basis of customer preferences, wants and needs than Netflix. And there’s no better example of a business that didn’t, than Netflix competitor Blockbuster.

10 Design Thinking Tools: Turn Creativity and Data into Action

10 Design Thinking Tools describes tools that managers can use to identify and execute opportunities for growth and innovation. Discussed in this article are tools such as: visualization, journey mapping, value chain analysis, mind mapping, rapid concept development, assumption testing, rapid prototyping, customer co-creation, learning launches and storytelling.

Designing Waste Out of the Food System

The average American wastes enough food each month to feed another person for 19 days. Through a number of projects with The Rockefeller Foundation and other organizations, IDEO designers from across the U.S. devised novel ways to tackle food waste.

Self-Checkout: Improving Scan Accuracy Through Design

In this unique applied research study, academics and designers partnered with four of ECR’s Retailer members to immerse themselves in the self-checkout experience, understanding from the perspectives of the shopper and self-checkout supervisors, their journey from entry to exit, and their design challenges and frustrations.

IDEO: Journey to Mastery

While this is not a case study as such, it sits in our case study section as it is an important piece of information from a consultancy that played a large part in popularizing Design Thinking. In their Journey to Mastery section, IDEO discuss and shine a light on the shortcomings of the design thinking term and how it has been applied.

Design Thinking: The New DNA of the Banking Sector

The banking industry has become increasingly concerned over the challenge that emerging fintech startups pose to banks’ traditional ways of doing business and the threat that they present to revenue streams. In response, many banks have created internal innovation labs to counter these risks.

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