Philips Ambient Experience service offers hospitals a way to radically improve the patient experience and results that they can achieve from their CT scanning suites.

Design thinking and design doing are two distinctive approaches within the realm of design, each contributing to the creative process in unique ways.

This is a follow on article to our original article "5 Design Thinking Examples for Students".

The use of prototyping in Design Thinking is one of the most under-rated aspects of this methodology.

Design problems are complex – thus delivering solutions for those problems can also be complex. Design thinking helps remove organizational silos and thus drives a culture of collaboration and experimentation.

Through these two examples – Panera Bread and the university – Dawn Ressel demonstrates how design thinking can be used at any scale, from minute to broad-sweeping.

In 2017, the product development team at Singapore’s Government Technology Agency (GovTech) was tasked to develop a tool to consolidate citizen-facing services previously delivered by different government agencies onto a single platform.

Boeing employees have learned, from hard-won experience, innovation at the scale of aerospace requires functional groups to work together.

Joyce Liu, Associate Creative Director, frog, based in the Shanghai studio discusses frog's use of design thinking in retail and the need to be human centered, not just user centered in order to create really exceptional user experiences. She describes frog's work with BeautyFarm and JNBY to illustrate her point.

Many Design Thinkers face the challenge of how to position and sell Design Thinking within their executive team. They face a number of issues from CEO buy-in to resource allocation for design thinking activities. There are two basic strategies that can be used to get buy in from the team.