A recent reorganization at King County Metro had resulted in a new market innovation division, charged with expanding network reach and transportation options through employer partnerships, direct community engagement, and increased mobility and accessibility offerings. With an ambitious new charter and a number of new team members, it was important to set a collaborative tone and to get everyone working quickly and embracing iteration to fuel breakthrough innovation.

A key priority was to get the new team thinking about how it could better meet the needs of its customers.

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