In 2017, employees, managers, and partners of Société Générale Global Solution Centre agreed that invoices based on time tracking and project allocation were a chronic and painful challenge.

Oral B wanted to integrate digital technology into their electric toothbrush. The Brands first thoughts were to help users to track how well they were brushing their teeth. Future Facility, a product design firm in the UK suggested a different approach. Focus on the pain points of electric toothbrush users.

Talk to any educator, parent, or policy maker and you will inevitably hear about the many problems that exist in education. It’s not for lack of trying—millions of people are working across the country to find new solutions for our schools. And yet we’re struggling to find new answers that make a real
difference. 

A recent reorganization at King County Metro had resulted in a new market innovation division, charged with expanding network reach and transportation options through employer partnerships, direct community engagement, and increased mobility and accessibility offerings.

When B2B companies talk about user experience, they are really considering the aggregated needs of multiple people and roles in a large ecosystem. But what happens when those objectives are vastly different for every individual?

“Humans don’t stop being humans just because they entered an office building.”

In 2017, the product development team at Singapore’s Government Technology Agency (GovTech) was tasked to develop a tool to consolidate citizen-facing services previously delivered by different government agencies onto a single platform.

For any financial service provider, like MLP, customer proximity is the single most important aspect in daily business – especially as financial consultancy services require lots of trust. But with the hit of the financial crisis the perception of financial services changed drastically. For many people the financial sector is lacking transparency and being perceived as confusingly complex.

The last year has presented us with the challenge of planning and conducting research and filmmaking remotely. This has been a good opportunity to open new conversations and invite fresh, diverse and, in some cases, untested expertise into our network. We wanted to write something for those wondering what is possible vis-a-vis a remote research approach.

Thanks to providers like Fidelity, people can rely on easy, convenient systems to stay on track with their retirement savings. But when it comes to saving for important near-term goals (think: vacation, house, or wedding), people tend to be less organized. 

In a connected world, Design Thinking is more important than ever. We need a healthy mix of people to get involved in the innovation process. No single designer, or even team of designers, can ever hope to understand all the facets of a particular subject.