The Challenge: prototype experiments that reframe a car company’s place in the rapidly changing world of mobility.
Cars have changed how we shop, travel, and work; they’ve reshaped our homes, towns, and the world’s infrastructure.
Today, Ford, along with the entire industry, is at an inflection point. As millions around the world move into gridlocked, polluted cities, the allure of owning a shiny new car has dulled.
Market Vertical