Design thinking, a human-centered problem-solving approach, has revolutionized various industries by fostering innovation and addressing complex challenges. In recent years, this methodology has gained prominence in the transportation sector, transforming the way we approach mobility and infrastructure.
Design thinking is a human-centered problem-solving methodology that puts the user at the center of the design process. The approach involves empathy, ideation, prototyping, and testing to come up with innovative solutions that meet users' needs.
Organizational culture represents a crucial factor for the introduction of innovation throughout the organization via Design Thinking and agile way of working. Thus, the organization must establish a culture that encompasses a shared vision with values that create a commitment to learn, experiment and accept failure.
eCarSharing: Energy Solutions for the New Generation
In 2015, Itai Ben-Jacob pitched his own ideas for a viable business model and developed the idea for innogy’s eCarSharing project in a design thinking workshop. His goal was to explore one of innogy’s innovation focus areas, ‘urban mobility.’
At the center of the room sat a new kind of prototype of a vehicle, which had been the focus of a startup-style development team made up of members of purchasing, HR, legal, design, accounting and more...
Remove roadblocks that can compromise the in-car experience for the Lincoln car company.
The final product, the Lincoln MKC luxury crossover, is credited with helping the Lincoln brand outpace growth in the luxury segment by more than two-to-one over competitors.
The Challenge: prototype experiments that reframe a car company’s place in the rapidly changing world of mobility.
Cars have changed how we shop, travel, and work; they’ve reshaped our homes, towns, and the world’s infrastructure.
In this case study the project leaders goal was to improve the experience of bus users on Madrid's EMT system by offering a technological solution to increase the users’ satisfaction with regard to accessibility during the bus trip as well as when waiting for the bus to arrive.
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